Agri-Food Trade Service
Content Manager's Blog
This Web site was created 15 years ago as a source of market information and export support activities for Canadian companies. As the web evolves and our interaction with clients intensifies we've decided to take a more active approach in keeping you informed with what we've published recently and to give a sneak peak at what you can look forward to in the coming months in the hopes of giving you a reason to come back and get more involved with our projects.
The Ins and Outs of Trade Show Preparation – Let Us Help!
May 2013
Trade shows are great opportunities for Canadian manufacturers to showcase their products on a grand scale to a captive audience, network with other companies to form important business associations, and meet potential buyers. Whether you're a seasoned exhibitor or just looking to enter the wonderful world of trade events, we've got you covered!
To exhibit, or not to exhibit…
Trade shows can be an integral piece of your company's export strategy. Profiling your brand, products and services for a wide range of industry professionals can help set you apart from the competition and provide that marketing edge. Trade events are also great opportunities to gauge what's going on in terms of broader industry trends and innovation, allowing you to stay on top of the market. But before making the jump to trade show participant, there are a number of factors to consider. From evaluating the export-readiness of your product to ensuring your booth staff has the proper training, our comprehensive guides can help you establish the groundwork:
- Trade Show Planning and Preparation
- Marketing and Communications
- Trade Show Boothmanship and Follow Up
Selecting the right show
With trade events all over the world, you want to ensure you're getting the best bang for your buck (so to speak), so strategic selection is key. To help locate the show that's right for you, first, check out the Canada Business Network blog outlining how to zero in on your key objectives for the experience. Then, visit our ATS Trade Events page for a directory of key shows by international region or Canadian province. You can also connect with one of our Canadian Trade Commissioners located abroad, who can recommend an event that best suits your strategy.
Our upcoming shows
Canada is present at many of the largest trade shows around the world with a dedicated Canada Pavilion to house Canadian exhibitors. Upcoming shows in the next few months include: Summer Fancy Food Show, ANUGA, China Fisheries and Seafood Expo, and Food and Hotel China.
Contact us
Got questions? Email us at infoservice@agr.gc.ca, and make sure to follow us on Twitter @ats_aafc for news and updates from upcoming shows!
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